DIGITAL MARKETER

MEDIA BUYING

What do you need?

Attract more traffic to your website

Convert more customers

Fast and affordable results

Take your business to the next level with Media Buying

Digital Media Buying is the art of acquiring the best online advertising space at the best price.

  • Maximum Web Visibility – Reach your audience on their favourite sites, social medias and applications.

  • Optimal Digital ROI – Advanced analytics make every euro spent online work for you.

  • Ultra Precise Targeting – Use the magic of digital to target exactly who you want, ensuring that every click counts.

Winning advertising campaigns and marketing strategies to generate traffic, boost conversions, and achieve your goals

Creating and managing online ads can be complicated. But you don’t have to do it alone.

Ask a specialist to advise and guide you throughout the process. Or let him handle everything, from defining the customer avatar to optimising campaigns through data analysis.

A methodology tailored to your needs

Preparation

  • Analysis of existing strategies
  • Advertising account analysis
  • Competitive analysis
  • Definition of objectives
  • Creation of a strategic action plan

Launch

  • Design of advertisements
  • Creation of advertising campaigns
  • Implementation of tests for audiences, advertisements, platforms, marketing approachs, budgets
  • Deployment of the strategy

Optimisation and growth

  • Monitoring and analysing results
  • Continuous testing and optimisation
  • Vertical or horizontal scaling
  • Creation of retargeting campaigns

About me

Professional rider, but not just that…

I’ve been a show-jumping rider for (almost) all my life, and I studied engineering.

After graduating, however, I decided to become a professional rider.

Since 2010, I have gained experience in several countries, with numerous results in national and international competitions.

In 2020, I started my own company and began to take an interest in online business and to learn about digital marketing – Online courses, personal projects, service provider.

E-commerce, SEO, website publishing, copywriting, SEA, SMM, media buying, etc. Traffic acquisition in general.

Skills highly in-demand in our digital age.

Having a scientific mind, I particularly excel at creating and optimising advertising campaigns using data analysis.

Why work with me?

With my experience in the horse industry, I am an expert in communication and marketing for businesses in the equine sector.

As an active professional, I interact daily with various players in the equestrian sector, I know their needs and understand their challenges.

For brands and businesses looking to position themselves in this specific market, I am the link to help them reach this audience in the best possible way.

What you need

A Meta Business Manager and a Facebook page, or a Google Ads account.

An advertising budget.

Clear marketing objectives.

A passion for horses 🐎 (optional).

Services

Consulting and assistance

  • Competitive analysis
  • Strategic monitoring
  • Optimisation of website and social media pages
  • Assistance in creating and optimising advertising campaigns
  • Tracking results and performance analysis

Media Buying META

  • Setting up the Meta Business Manager
  • Creation of brand awareness, lead generation and sales campaigns
  • Monitoring and optimisation of advertising campaigns
  • Vertical or horizontal scaling
  • Creation of retargeting campaigns

Media Buying GOOGLE

  • Setting up a Google Ads account
  • Keyword research
  • Creation of Search, Display or Shopping advertising campaigns
  • Monitoring and optimisation of advertising campaigns

META Campaigns

Advertising on Meta platforms offers the opportunity to reach your target audience in the ever-expanding universe of virtual reality and social networks.

  • Total Immersion – Engage with your audience in immersive 3D environments, providing an unparalleled brand experience.

  • Massive Audience – With Meta, reach billions of active users on platforms like Facebook, Instagram, WhatsApp, and more.

  • Advanced Targeting – Use precise data to reach your ideal audience, from interests to behaviors, to geolocation.

How does it work?

  • Meta Strategy – Define your goals and identify the most relevant Meta platforms for your brand.

  • Immersive Creation – Design ads tailored to virtual reality and social medias for maximum interaction.

  • Launch & Tracking – Deploy your campaigns and track their performance in real-time, optimising for the best ROI.

Benefit from deep engagement with a global audience and boost your conversions and brand awareness thanks to the power of Meta.

GOOGLE ADS Campaigns

Google Ads, Google’s advertising platform, allows you to place your business at the top of the most used search engine in the world, as well as on other Google platforms like YouTube, Google Maps, and many more.

  • Instant Visibility – Appear at the top of search results when potential customers search for products or services like yours.

  • Gigantic Audience – With Google, reach billions of active users, whether they are on their computer, mobile, or tablet.

  • Precise Targeting – Target by keywords, demographics, interests, geolocation, and much more to reach your ideal audience.

Different types of Google Ads advertisements

  • Search – Textual ads appear when users conduct searches on Google.

  • Display – Visual ads (banners, images) are displayed on Google’s Display Network, which includes millions of websites, apps, and videos.

  • Shopping – Product ads with image, price, and description appear when a user searches for a product on Google.

Google Ads offers a multitude of ways to reach your target audience, whether through search, visuals, products, video, or apps. Each format has its own advantages, allowing businesses to choose the strategy most suited to their objectives.

A project in mind?

Contact me to present your project and schedule a video conference appointment for a free audit.

During this call, we can review your current or past advertising campaigns, your various digital marketing strategies, your objectives, and how I could help you achieve them.

Contact info

By email.

francois@ridensell.com

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